Data-Driven Enrollment Marketing

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Executive Bio—Tom Dearden, CEO

Since joining Datamark in 1989, Tom Dearden has been an integral part in solidifying the company’s reputation as the innovator in education marketing.

Under Tom’s direction, Datamark has grown from a small direct mail agency with a limited scope of services to a full-service direct marketing firm with multimedia lead generation and enrollment solutions for educators. Along the way, Tom has served as a production manager, creative director, director of operations and chief operations officer.

Prior to joining Datamark, Tom was the founder and senior partner at Bennett/Allen Associates, an advertising agency based in Salt Lake City. In addition to leading Datamark, he currently serves on the Career College Association membership committee, the Salt Lake Chamber of Commerce education committee, and as a board member for Tuacahn Center for the Arts and Tuacahn High School for the Performing Arts. Tom holds a Bachelor of Fine Arts from the University of Utah.