Data-Driven Enrollment Marketing

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Executive Bio—Rick Bentz, SVP, Business Intelligence

Rick Bentz joined Datamark in 1991, and was instrumental in establishing Datamark’s Marketing Services Department and its Internet subsidiary. Rick assumed leadership over the Business Intelligence Division in 1998, solidifying Datamark’s position as the leader in data-driven enrollment marketing.

Rick brings 23 years of experience in market research to his role. His industry background includes the development of comprehensive research and marketing programs for well-known clients such as AT&T, Mrs. Field’s Cookies, KFC, Pizza Hut, Sizzler, Red Robin and WorldNow.com.

Rick earned a Bachelor of Science in Marketing with a minor in Finance from the University of Utah.