Data-Driven Enrollment Marketing

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Providing the Research you Need to Succeed

Datamark research services deliver the experience of seasoned marketing professionals with a commitment to sound strategy and intuitive business intelligence. We’re constantly researching new methods to reach your audience, grow your operations and ensure your offerings are positioned with relevance.

We combine our experience in education marketing with a vast data warehouse and strategic analytical tools to offer predictive modeling, conversion analysis, market and program research, surveys and mystery shopping.

Market Research
Market and program studies
Site location studies
Course feasibility studies
Course evaluation surveys

Conversion Analysis
Data normalization
Conversion analysis and source recommendations
Demographic profiling

Predictive Modeling
Data analysis
Segmentation and modeling

Admissions Shopper
Secret shopping and reporting

Multivariate Testing
Real-time interactive creative and message testing


The dynamics of competition and economic conditions can often drive marketing strategy. Our advisory services help you stay ahead of the curve with insightful research that provides actionable market recommendations.

Whether your need is to define and predict market segments, measure demand for a new program, identify an expansion location, or improve organizational operations, Datamark research services will help you succeed with greater confidence.