Data-Driven Enrollment Marketing
Datamark News & Events
January 5, 2012
Marketing in the New Regulatory Reality
Today's Campus discusses the impact of federal compliance on education marketers, and draws from Datamark's white paper on the misrepresentation regulations.
November 8, 2011
Datamark Leads Program Feasibility Studies Session at CAEL International Conference
Datamark is helping institutions identify the best opportunities to rapidly grow their programs and enrollments. The session, “Taking Program Feasibility Studies to the Next Level,” gives educators the insight to focus on the programs that adult learners need and demand.
October 26, 2011
A Shift in Marketing Strategies Can Help Continuing Education Programs Achieve Enrollment Goals
Datamark, the leader in data-driven enrollment marketing, is helping adult and continuing education programs develop new strategic recruiting practices in order to drive increased enrollment.
October 20, 2011
Datamark Helps UPCEA Schools Deliver In-Demand Programs
Kovar and audience members will discuss the ways that most program feasibility studies are conducted today, how they should be done, and the factors an institution should consider.
August 22, 2011
Datamark’s Ed4Life Delivers Higher Quality, Program Specific Leads to 25 Colleges and Universities
Datamark, the leader in data-driven enrollment marketing, has launched Ed4Life, its new source of high-intent, program specific education leads.
June 17, 2011
Datamark Adds Compliance Monitoring to College Recruitment Services
Campus Technology discusses Datamark’s nSite compliance solution, which gives colleges greater visibility into online marketing and lead generation.
June 7, 2011
Datamark Helps Education Marketers Navigate Risks and Strategies Associated with the Misrepresentation Regulations
Datamark is helping college and university marketers prepare for the implications of the Department of Education’s misrepresentation regulations, which are scheduled to go into effect on July 1, 2011.
June 6, 2011
Datamark launches solution to combat misrepresentation
Datamark’s compliance monitoring solution allows colleges to monitor third-party online marketing and prospect generation.
May 26, 2011
APSCU Member Schools Prepare for the Department of Education’s Program Integrity Rules
Datamark’s President, Paul Reddy, joins Joseph Holt, Vice President of Enrollment Services at San Joaquin Valley College, and Joel Rudnick, Principal at Powers Pyles Sutter & Verville PC to help APSCU members better understand what the rules mean to them.
February 8, 2011
Datamark and Altius Education Host UPCEA Seminar
Datamark’s UPCEA session, “Selling Your School Without Selling Your Soul,” delivers new strategic recruiting practices for higher education marketers.
December 28, 2010
Datamark Unveils Prospect Generation
Strategies in a Post-Recession Economy
Datamark is helping schools prepare now for marketing strategies in a tight, yet changing, labor market.
November 8, 2010
Datamark Leads Workshop at CAEL
International Conference
Datamark’s Kari Kovar leads session on helping schools drive new program development.
October 13, 2010
Datamark and San Joaquin Valley College Lead Session at CAPPS Annual Conference
Datamark’s Paul Reddy and SJVC’s Joseph Holt discuss strategies to attract and retain students in the face of a stronger economy and tighter labor market.
October 12, 2010
Datamark Participates in Lead Generation Panel
at DMA 2010
Datamark’s president, Paul Reddy, speaks at DMA 2010 on the benefits realized by educators in outsourcing lead generation.
August 11, 2010
Datamark’s Kristine Rasmussen Recognized as 2010
CFO of the Year Honoree by Utah Business Magazine
Datamark announces that its CFO, Kristine Rasmussen, has been named a 2010 CFO of the Year Honoree by Utah Business Magazine. The magazine recognized CFOs for their strategic, communicative leadership role in providing firm fiscal guidance to secure a corporation’s financial future.
June 9, 2010
Datamark Shows Education Marketers How to
Unlock the Potential of Mobile Marketing
Datamark is helping schools understand and embrace the mobile landscape so they can develop more meaningful conversations and interact with their prospects and students.
April 7, 2010
Datamark’s Recruitment Support Services Give Schools a Competitive Advantage in Today’s Aggressive Admissions Environment
Datamark’s solution helps continuing education schools achieve growth by capitalizing on the strength of their brands and streamlining marketing and communication processes so they can engage, enroll and retain more students.
February 22, 2010
Datamark Selects Tableau to Provide Breakthrough Visibility into Education Lead Performance
Datamark is integrating Tableau’s industry leading data visualization capabilities into LeadBin for unparalleled media management and reporting capabilities.
Event Calendar
Datamark is pleased to support and attend the following conferences in 2011:
| Jan 30 – Feb 2 | APSCU Winter Executive Retreat (Sponsor) |
| Feb 9 – 11 | UPCEA Marketing Seminar (Speaker) |
| Mar 1 – 2 | LeadsCon Las Vegas |
| Apr 6 – 9 | NAGAP Annual Conference (Exhibitor) |
| Jun 6 – 8 | APSCU Annual Convention and Expo (Exhibitor) |
| Jul 20 – 21 | PAPSA Annual Conference (Exhibitor) |
| Aug 3 – 5 | FAPSC Annual Conference (Exhibitor) |
| Oct 1 – 6 | DMA Conference and Exposition |
| Oct 5 – 7 | CCST Annual Conference (Exhibitor) |
| Oct 12 – 14 | CAPPS Annual Conference (Exhibitor) |
| Nov 6 – 9 | AMA Symposium for the Marketing of Higher Education (Exhibitor) |
| Nov 9 – 11 | CAEL International Conference (Exhibitor) |