Data-Driven Enrollment Marketing

Home > What We Do: Conversion Enhancement

Helping You Enroll Your Student Prospects

Conversion marketing enhances the student enrollment experience by offering post-lead services designed to support and optimize your recruiting efforts. Once student inquiries are received, Datamark grows relationships between those individuals and your school through targeted communications and data analytics.

Datamark helps nurture successful relationships with prospective students through a variety of methods such as lead scoring, dialog marketing, remarketing and advanced admissions services.

Lead Scoring
Data analysis
Model creation
Real-time verification and scoring

Dialog Marketing
Contact strategy and planning
Direct mail, email and text communications

Remarketing
Direct mail and email communications

Admissions Support
Call center services
Qualify and transfer
Full enrollment services


Datamark profiles the attributes of prospective students that are most predictive, and scores those individuals based on enrollment probability. This increases productivity and contact rates while improving conversion. We also understand the critical path of events a prospect experiences after inquiry, and can help you develop an effective contact strategy to ensure effective communication.

We work with your processes and personnel to enhance student conversion throughout the critical enrollment window.