Data-Driven Enrollment Marketing

Home > Recruitment Support Services White Paper

Seizing Recruitment Opportunities Without Sacrificing Brand IntegrityNew strategies for staying competitive in today’s aggressive continuing education environment.

Below is an excerpt from the Recruitment Support Services White Paper. Please download to read the entire White Paper.

Introduction:

Universities have always had high expectations for their adult continuing education programs. In addition to continuing education’s unique ability to enrich and educate adult learners, these programs have played an important role in supporting their institutions’ overall objectives, growth and success.

INSTITUTION-WIDE PRESSURE IS ON THE RISE

Now more than ever, as universities and colleges nationwide face the worst state and federal budget cuts in more than a decade,1 adult continuing education programs must step up efforts to support their institutions’ financial stability—and contribute significantly to their future growth.

THE RULES OF RECRUITING ARE CHANGING

To succeed, continuing education programs will need to re-think their marketing strategies and develop sophisticated new recruiting tactics for attracting more qualified applicants, boosting student enrollments, and ultimately generating a stronger cash flow. In essence, they must catch up with the extremely successful recruiting advancements that proprietary schools have made. And they must do this while maintaining the highest brand standards.

INCREASED SUCCESS REQUIRES
INNOVATIVE STRATEGIES

Continuing education programs have a unique opportunity to win in this competitive market, because more students than ever are hungry for their programs—and these students are naturally attracted to their established brand identities. By harnessing the power of their school brands while also employing best practices in admissions recruiting, continuing education programs won’t simply survive the economic storm, they’ll actually thrive in the midst of it.

the Recruitment Support Services White Paper. Please download to read the entire White Paper.

“To succeed, continuing education programs need to re-think their marketing strategies and develop sophisticated new recruiting tactics.” “The Rising Cost of Higher Education,” William Trombley