Data-Driven Enrollment Marketing
Datamark Shows Education Marketers How to Unlock the Potential of Mobile Marketing Publishes White Paper and Hosts Panel Discussion at CCA Convention to Help Schools Drive Enrollment and Engagement with Mobile Communications
Datamark, the leader in data-driven enrollment marketing, is helping schools understand and embrace the mobile landscape so they can develop more meaningful conversations and interact with their prospects and students. Through its newly published white paper, and as the host of an expert panel discussion at the Career College Association (CCA) annual convention, Datamark is helping institutions leverage mobile communications to drive increased enrollments and retention.
“With mobile, you have the power to shift conversations in significant ways,” said Paul Reddy, president of Datamark. “Meeting prospects and students in the mobile space demonstrates that your school understands who they are. You’re connecting with them in the way that they already connect with other trusted brands, and with their friends, teachers and advisors.”
Education Marketing in a Mobile World
Datamark’s white paper provides practical mobile marketing techniques that schools can use to accelerate enrollment. Techniques include strategies for schools to ensure that mobile searchers can easily find their school and have a positive mobile experience navigating their site. These mobile strategies are designed to help schools generate more leads, drive more prospects to admissions, make it easier for students to enroll, and deliver more targeted communications throughout the education process. Download a copy of the white paper.
The Rise of Mobile Communications and the Effect
on Recruitment
During the CCA event this week in Las Vegas, Tom Dearden, CEO of Datamark, will be leading a discussion with experts who are influencing marketing and data management in the mobile world. The session will take place on Thursday, June 10, 2010 at 1:15 p.m. at the Venetian/Palazzo Congress Center. Panelists from Google, TARGUSInfo, 4INFO and other mobile marketing leaders will address such topics as the mobile landscape now and in the future; the different communication and advertising platforms schools can and should use; the replacement of apps as the new advertising model; mobile searches versus online searches; strategic suggestions and common mistakes when launching mobile communications; and more.
About Datamark
Since 1987, Datamark has provided innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, delivers full-service lead generation and management, and offers conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.
Media Contact:
Kristi Emerson
303.885.9896
kristi.emerson@datamark.com
“Meeting prospects and students in the mobile space demonstrates that your school understands who they are.”
Paul Reddy,
President of Datamark