Data-Driven Enrollment Marketing

Datamark’s Recruitment Support Services Give Schools a Competitive Advantage in Today’s Aggressive Admission Environment Solution Enables One School to Double its Inquiry to Application Rate

Salt Lake City, UT — April 7, 2010 — Datamark, the leader in data-driven marketing for education, today launched its Recruitment Support Services at the University Continuing Education Association (UCEA) Annual Conference in San Francisco. Datamark’s solution helps continuing education schools achieve growth by capitalizing on the strength of their brands and streamlining marketing and communication processes so they can engage, enroll and retain more students.

Continuing education schools that don’t have the bandwidth to shepherd large volumes of leads through the admissions process can more efficiently grow enrollments with Datamark’s solution, which brings together the expertise and proven methods of its partners. Datamark’s Recruitment Support Services will generate a higher volume of inquiries; immediately qualify and transfer those inquiries to a team of highly trained specialists; and ultimately convert those inquiries to students at a higher rate.

“Having a full service, integrated team of marketing professionals dedicated to our brand has not only made our operation more efficient, but it also has delivered tangible results—our inquiry-to-application rate has doubled as a percentage,” said Dr. Cam Cruickshank, Vice President and Campus Executive Officer, Tiffin University. “Students, too, are benefiting because we can move them through the enrollment process faster, enabling them to get started on that sought after degree right away.”

Datamark has formed strategic partnerships to deliver the comprehensive solution, which includes analytics, prospect generation, scoring, qualification, and enrollment services. The solution combines Datamark’s robust marketing enrollment approach, which is used by some of the most successful and fastest growing institutions, with its partners’ best practices and leading-edge admissions and enrollment capabilities. Having focused solely on the education sector for nearly 25 years, Datamark has the perspective to recognize what inquiry-to-enrollment formula will best suit a particular school and apply it in a seamless, effective manner.

“In today’s aggressive education environment, continuing education schools need to advance their lead generation and marketing strategies in order to stay competitive and grow enrollments,” said Tom Dearden, CEO of Datamark. “However, many schools are not in a position to invest the time, money and resources it would take to build out a larger admissions infrastructure—our solution shifts the load from a school’s shoulders to ours, giving these schools a cost-effective way to increase marketing outreach and convert students quickly without adding staff.”

About Datamark

Since 1987, Datamark has provided innovative, data-driven marketing exclusively to higher education. The company delivers full-service lead generation and management, complete with conversion marketing solutions designed to reach, engage and motivate prospective students at every stage up to and throughout the enrollment process. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

Media Contact:
   Kristi Emerson
   303.885.9896
   kristi.emerson@datamark.com