Data-Driven Enrollment Marketing
Datamark’s Kristine Rasmussen Recognized as 2010 CFO of the Year Honoree by Utah Business Magazine
Salt Lake City, UT — August 11, 2010
Datamark, the leader in data-driven enrollment marketing, today announced that its CFO, Kristine Rasmussen, has been named a 2010 CFO of the Year Honoree by Utah Business Magazine. The magazine recognized CFOs for their strategic, communicative leadership role in providing firm fiscal guidance to secure a corporation’s financial future.
“We are delighted to see Kristine recognized for her hard work and dedication,” said Tom Dearden, CEO of Datamark. “She has taken on a leadership role here at Datamark that goes beyond overseeing our financials – she works hard to identify new ways to drive our business, and also better serve our clients in the ever changing enrollment marketing environment. Kristine has been instrumental in evolving our pricing strategy to a multi-dimensional and more applicable model that supports both the growth of our organization, as well as meets the needs of our clients.”
Rasmussen joined Datamark in 2005 as the agency’s controller, supervising the company’s accounting and financial reporting, before becoming CFO. She plays an integral role in Datamark’s sound fiscal growth, bringing more than 15 years of experience. She has served in a variety of financial roles for companies like Arthur Andersen, emWare, Inc., Evans and Sutherland, and Sun Healthcare Group. Rasmussen holds a Bachelor of Science from Tulane University and an EMBA from the University of New Mexico.
Rasmussen was featured in the June issue of Utah Business Magazine.
About Datamark
Since 1987, Datamark has provided innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, delivers full-service lead generation and management, and offers conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.
Media Contact:
Kristi Emerson
303.885.9896
kristi.emerson@datamark.com
“We are delighted to see Kristine recognized for her hard work and dedication.” Tom Dearden,
CEO of Datamark